On this episode, we have our first guest appearance. We were joined by Antonio Carusone of AisleOne and The Grid System. We discuss grid systems, the introdcution of Safari 4, and the Tropicana rebranding and reversal. We also introduce typoholism.com and announce our first prize.
John from I Love Typography has donated a copy of The Elements of Typographic Style by Robert Bringhurst. We’ll be giving it away to the listener who asks the best question or leaves the most insightful comment in our voicemail. You can leave your message at 646-402-5686 extension 20248.

As always, we’re continuing to improve the audio quality. We’ve bought Aaron a new microphone for this episode, we’ve found a way to record guests, and we’re working on improving the voices overlapping echo in a three way conversation.

Shownotes for Episode #4

Aisle One http://AisleOne.net

The Grid System http://thegridsystem.org

Brockmann’s Grid Systems in Graphic Design http://www.amazon.com/Systems-Graphic-Systeme-Visuele-Gestaltung/dp/3721201450/

Making and Breaking the Grid http://www.amazon.com/Making-Breaking-Grid-Graphic-Workshop/dp/1564968936

Safari 4 http://apple.com/safari

The Safari 4 Welcome Animation http://apple.com/safari/welcome/

Tropicana’s rebrand http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php

Tropicana packaging reversal http://www.nytimes.com/2009/02/23/business/media/23adcol.html

Chip Kidd’s design for The Road http://en.wikipedia.org/wiki/File:The-road.jpg

Typoholism http://typoholism.com

P.S. The first typeface designer to name a typeface after himself: Frederic Goudy